Principles · informed consent
Principles
Everything about how page-flow operates comes from one belief: you should fully understand what you’re buying, who owns what, and what it costs to leave, before you pay anyone anything. Not because it’s nice. Because a decision made without that information isn’t really a decision.
- Studio
- MILTON KEYNES
- Team
- 3
- Domain
- YOUR NAME
- Repo
- YOUR ACCOUNT
- Prices
- PUBLISHED
- Exit cost
- PUBLISHED
- Lock-in
- NONE
- Replies
- A PERSON
Every line is a claim you can hold us to. The pricing page prices leaving.
The four moves, and the four inversions
None of it is rare. If you’ve had a site built for a UK small business, at least one probably happened to you.
Four things this industry does to small businesses, each paired with what we do instead.
The agency registers your domain in their name
Your business’s address on the internet, legally theirs. Leaving means negotiating for your own name back.
Hosting you can’t leave
The site only runs on their platform, in their accounts. There is no version of your website that works without them.
Your repository. The code lives in your account; Pantheon works through scoped access you can revoke without asking us.
Opaque pricing
“From” prices that double after the first meeting, support plans with contents nobody can state, invoices for work never itemised.
Every price on this website. Builds, hosting, hourly rates, overage charges, storage by the gigabyte, all on one exportable page that never asks for your email.
Exit costs discovered at exit
The transfer-out fee, the “code licence”, the sudden hourly rate for handing over what was always yours.
Standard tools, deliberately. Any competent developer can take over a page-flow build. Our retention plan is being worth retaining.
Their pattern is the same every time: the cheapest thing to sell is a client who can’t leave. Everything we do exists to make that impossible for us.
The same rule applies to how the work gets done: we use an AI tool at named stages of a build, under our own judgement, and that page says which stages and what it never touches. Nobody made us publish it. That’s the test.
What leaving page-flow costs
The exit bill, published where the industry usually hides it.
You already own the domain, the repository, and the content, so there is nothing to transfer and nothing to buy back. Leaving costs you at most one hour of paid handover assistance, if your next developer wants a guided tour, and usually nothing at all.
Cancel Styx and hosting winds down at the end of your billing period, with your site and a copy of anything in Tartarus handed over first. That’s the whole cost. It’s on this page so you can hold us to it.
About the names
Foundry, Pantheon, Styx, Tartarus.
The products are named from Greek mythology: objects and places, never gods. The foundry where things are made, the pantheon they stand in, the river that guards the crossing, the deep vault beneath. Tools and places do their jobs and don’t demand worship. That seemed right.
It’s all written down
Hold us to it.Start with the numbers, then ask us anything: hello@page-flow.co.uk