Custom.

What that buys, in the words we hold ourselves to:

• A written scopeScopeThe written list of exactly what is being built, agreed before any work starts. The starting price buys the scope; anything added to one gets added to the other, in writing, first.more in the glossary you approve first
• Hourly billing against that scopeScopeThe written list of exactly what is being built, agreed before any work starts. The starting price buys the scope; anything added to one gets added to the other, in writing, first.more in the glossary
• The same ownership terms as every product

Separately from anything above, every page-flow build carries the same five things. They are not upgrades and they are not priced.

• A repositoryRepositoryA safe online folder holding your website’s code, with a full history of every change. Yours lives in your own account, like a deed in your name.more in the glossary owned by you, from the first commitCommitOne saved change to your website’s code, stamped with who made it and when. The full list of them is your site’s history, and it is visible to you.more in the glossary
• Your domainDomainYour address on the internet: the yourbusiness.co.uk people type in. Whoever registers it controls it, which is why yours is registered to you.more in the glossary, registered in your name, never ours
• Semantic, accessible HTMLSemantic HTMLWriting a page’s structure so machines understand what things are: headings, lists, buttons. It’s what makes a site work with screen readers and read properly in search.more in the glossary: keyboard navigable, screen-reader tested
• Pages that load fast on a phone on a bad connection
• The complete handoverHandoverThe point where everything stops being ours and starts being demonstrably yours: the domain, the repository, the accounts, and a written checklist proving each one moved.more in the glossary checklist: ownership, compliance and search visibility, documented and done

And a one-year warranty on the finished build: for twelve months we fix our own mistakes and anything Aegis raises, free, on whatever hosting tier you pick. “Search visibility” in that list means structure and markup done properly, not a ranking we’ve promised you.

Not included: graphic design. The build price buys the build. Emily’s branding, UI and image work is £160 a day on top, quoted in days first, and only if you want it.